Digital Video: VAST & VPAID Webinar
The IAB Digital Video Committee has been taking the pulse of the video marketplace over the last 18 months as they worked to develop practical solutions to the most common barriers. First, they created Digital Video Ad Format Guidelines & Best Practices to address the problem of too many video formats. Then, they took metrics to the next level by creating the Digital Video In-Stream Ad Metrics Definitions. Most recently, the releases of VAST (Digital Video Ad Serving Template) and VPAID (Digital Video Player Ad Interface Defintion) address the problems of efficiency and scale. Join us on April 22 for a complimentary webinar taking you on a deep dive through these most recent initiatives.