On February 26, the IAB released its Click Measurement Guidelinesfor public comment. These guidelines are the latest addition to the IAB’s ongoing work to harmonize interactive measurement. They complement IAB guidelines for general ad impressions, digital video commercials and audience reach measurement.
Why were these guidelines created?
What do these guidelines mean for the accurate buying and selling of cost-per-click advertising?
How will these guidelines help protect the industry against invalid or fraudulent clicks?
George Ivie, Executive Director & CEO, Media Ratings Council, David Gunzerath, SVP, Media Rating Council and Joe Laszlo, Director Research, IAB will lead you through the details of the guidelines, answering these and other key questions, helping to keep you and your organization abreast of this important industry initiative.