Increasing Online Advertising Revenue with Performance Advertising

According to the 2008 IAB PWC Internet Advertising Report, performance advertising accounted for 57% of the total market share – up from 51% only a year ago. In this presentation, we will learn from real life case studies how publishers can tap into the rapidly growing segment of performance advertising  to maximize revenue. Specifically, we will cover how publishers have incorporated CPL ads into their existing inventory mix to:

Speaker:  Evan Adlman, Vice President, Strategic Development, Pontiflex