The 4-1-1 on Advertising Networks: How Ad Networks Can Fit Into Your Media Plan
Navigating the sea of advertising networks can be daunting these days; an overwhelming cast of new characters coupled with consolidation overload can make this a nearly impossible task. Amy Manus, Director of Media for Nurun, and Gary Templeton, Campaign Manager, will help to answer questions such as:
- What’s the right ad network for your organization (contrary to what you may think, not all are created equal)?
- What are the tried and true methods of evaluation?
- What are the implications of choosing one ad network over the other?
You’ll walk away from this discussion armed with the right answers (and perhaps more importantly, the right questions) for making the appropriate decision for your organization and strategies for achieving your online media objectives.
Speakers: Amy Manus, Director of Media, Nurun & Gary Templeton, Campaign Manager, Nurun