The Last Mile - Targeting Your Customer With the Right Creative Message
Audience segmentation is one of the most tried and true marketing techniques, where marketers create clusters of consumers that share common characteristics and product needs. In the dynamic world of online marketing, a wide variety of targeting techniques (behavioral, contextual, geographic, demographic, and more) are available to marketers to segment their audience like never before. Within this context, how can advertisers match their audiences with custom messages in a seamless and cost effective way? We will explore how one can combine the effective use of data with dynamic messaging to help drive marketers' online goals.
Speaker: Michael Peralta, CRO, Tumri