What’s New
MRC’s George Ivie sets the record straight on why the viewable impression standard is critical to greater digital measurement

IAB at Mobile World Congress: Bringing Mobile Advertising and Technology Together

Adopting Encryption: The Need for HTTPS

Why IAB Thinks It's Good that Marketers Are Concerned About Privacy

Beautiful Ads Work -- What a Concept! IAB's Sherrill Mane in MediaPost

IAB Releases Mobile Programmatic Playbook Rob Kramer, OpenX, introduces the new document to the marketplace

Mobile Marketing and the War on Bikes: An Unlikely Comparison Joe Laszlo in Clickz

Digital, Social and Mobile in APAC in 2015 New study with IAB Singapore and We Are Social offers internet, social media and mobile usage statistics covering 59 countries around the Asia-Pacific region

 

Upcoming @ IAB

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