What’s New
New Viewability Implementation Considerations The Media Rating Council has issued a summary of considerations for the implementation of viewable impression measurement.

Legitimacy: Building Better Sales Teams with Certification Get Better Hires and Results

7 Keys to a Great Mobile Ad Campaign While challenges exist for brands and agencies launching any mobile campaign, the industry’s success stories suggest there is no reason to be timid in this medium.

IAB Panel Explores What’s Working in Mobile Creative An IAB panel explored what is working in mobile creative, what can be improved and paid tribute to the 2014 IAB MIXX Awards mobile category winners.

IAB Tackles Diversity By Launching Education Foundation AOL CEO & Chairman Tim Armstrong to chair board & co-lead national listening tour with IAB CEO Randall Rothenberg

4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization To Combat Ad Fraud, Malware, & Piracy

The State of the Mobile World? Diverse, and Booming A blog post by IAB's Joe Laszlo

Balancing Storytelling and Systematic Thinking: A New Model for Digital Creative Brilliance A conversation with R/GA's Nick Law

 

Upcoming @ IAB

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