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IAB Rising Stars includes Display Units, in-market Mobile Rising Stars and the soon-to-come Digital Video Rising Stars, due early 2013. Research on IAB Rising Stars Display Ad Units Shows Big Lift Across Core Interactive Metrics More Info |
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Mobile Marketing
Center of Excellence Growing Mobile for Everyone The IAB Mobile Marketing Center of Excellence is charged with driving the growth of the mobile marketing, advertising and media marketplace. Learn more » |
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A New Education Standard for the Digital World Apply Online Today |
Charlie Rose, Sheryl Sandberg, and Marc Andreessen – IAB MIXX 2012
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Check out the new Making Measurement Make Sense website, a cross-ecosystem partnership to identify and define digital media currencies and the core metrics for planning, buying and evaluating brand advertising across all platforms. More Info |
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Where the Digital World Comes Together
The IAB Ad Lab is a state-of-the-art multipurpose meeting and events center where the digital world comes together for case study presentations, networking receptions, research releases, roundtable discussions, product demonstrations, professional development classes, tech meetups, webinars, and more. More Info |
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The businesses with the best information, insights, and nimble ability to adapt products and services to an incredible diverse array of consumers are the most likely to succeed and endure. It is our intent that through our collaboration, international IABs will help their members achieve digital dominance. View the first of our International Webinar Series.
Digital leaders from around the world took part in the historical IAB Global Summit |
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Forbes Names 10 IAB Members to Its List of Most Promising Companies in America New IABlog post by Jeff Fryer, IAB |
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IAB and MMA Release ‘Mobile Phone Creative Guidelines’ For Public Comment |
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#SocialData -- Demystified! New IABlog post by Patrick Dolan, IAB |
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Mobile Interaction Metrics: Addressing the 'Fat Fingers' Problem IAB’s Joe Laszlo in ClickZ |
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IAB Ad Engagement Whitepaper Serves As Industry Catalyst For Defining Core Digital Engagement Metrics |
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My Experience as an IAB Rising Stars Awards Judge New IABlog post by Jeannie Fratoni, Red Door Interactive |
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| Self-regulation is working, ad networks say February 8, 2013 |
| Industry group raises concerns about top-level domain cybersquatting, fraud February 8, 2013 |
| Promoted tweets engage better as a response to search February 8, 2013 |
| Mattel turns to social media to prolong election-themed campaign February 8, 2013 |
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Everything You Always Wanted To Know About The Certification Program In Less Than 45 Minutes | ||
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Media Research Unwrapped & Turning Data Into Insights, Taught by The Laredo Group | ||
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IAB Annual Leadership Meeting | ||
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Presenting & Other Acts of Sales Wizardry | ||
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IAB Case Study Road Show | ||
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Mobile: IAB Marketplace | ||
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ScreensX | ||
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Advertising Technology: IAB Marketplace | ||
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IAB MIXX Conference | ||
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IAB MIXX Awards | ||
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Ad Operations: IAB Summit | ||
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